Traditional market research methodologies are inappropriate for informal, emerging or precarious markets and do not provide robust and authentic insights. With Firmenich and the Naandi Foundation, Archipel&Co has developed a collaborative market research approach known as “Community Voices”.

Archipel&Co designs inclusive and sustainable strategies at headquarters, operational and commercial levels, in partnership with our clients’ functional, category, brand, country, factory leaders.

Industrial site managers have to understand and maintain the acceptability of their operations, addressing the concerns and expectations from diverse stakeholders.